Behind The Scenes: Riders by Lee Summer Campaign 2013

Wednesday, October 16, 2013
Riders by Lee Australia New Zealand Behind The Scenes 2013
Lincoln Younes Riders by Lee Australia New Zealand Behind The Scenes 2013
Riders by Lee Australia New Zealand Behind The Scenes 2013
Riders by Lee Australia New Zealand Behind The Scenes 2013
Lincoln Younes Riders by Lee Australia New Zealand Behind The Scenes 2013
Lincoln Younes Riders by Lee Australia New Zealand Behind The Scenes 2013
Riders by Lee Australia New Zealand Behind The Scenes 2013
Riders by Lee Australia New Zealand Behind The Scenes 2013
Riders by Lee Australia New Zealand Behind The Scenes 2013

Behind The Scenes Look: Riders by Lee (Australia and NZ) Summer Campaign 2013

Always youthful and free, Riders by Lee (Australia and NZ) never ceases to fail on their core concept. Producing a flirty and fresh denim line (complete with summer tops as well), Riders by Lee bring their range to life by heading out to a skate park for a photoshoot.
The campaign includes fresh-faced Home and Away star Lincoln Younes doing his thing on a skateboard and the atmosphere is laid-back and relaxed. 
I can't wait for the finished campaign to come in, because I love denim (especially denim shorts with ripped hems) and I know I will stocking up on my own pair from this range soon. For now, here are some cute behind-the-scene photos and a fun video. Enjoy <3


1 comments :

Keit said...

Cool, I love behind the scenes shots. Love to see how the magic happens :D

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