Behind The Scenes Look: Riders by Lee (Australia and NZ) Summer Campaign 2013
Always youthful and free, Riders by Lee (Australia and NZ) never ceases to fail on their core concept. Producing a flirty and fresh denim line (complete with summer tops as well), Riders by Lee bring their range to life by heading out to a skate park for a photoshoot.
The campaign includes fresh-faced Home and Away star Lincoln Younes doing his thing on a skateboard and the atmosphere is laid-back and relaxed.
I can't wait for the finished campaign to come in, because I love denim (especially denim shorts with ripped hems) and I know I will stocking up on my own pair from this range soon. For now, here are some cute behind-the-scene photos and a fun video. Enjoy <3