A Fashion Event: Swimmable Underwear from Underwear of Sweden

Saturday, December 15, 2012
Underwear of Sweden Swimmable Underwear 2012 2013
Underwear of Sweden Swimmable Underwear 2012 2013
Underwear of Sweden Swimmable Underwear 2012 2013
Underwear of Sweden Swimmable Underwear 2012 2013 Men
Bird and Bear Boathouse Sydney Breakfast
Bird and Bear Boathouse Sydney Breakfast
Underwear of Sweden Swimmable Underwear 2012 2013
Underwear of Sweden Swimmable Underwear 2012 2013
Underwear of Sweden Swimmable Underwear 2012 2013 Men

A Fashion Event: Underwear of Sweden presents 2012/13 Swimmable Underwear

A couple of weeks ago I attended a bloggers breakfast down at Bird and Bear Boathouse to view the new collection from Underwear of Sweden.
Introducing a multi-purpose garment that serves as underwear AND swimwear means that at the spur of the moment, you can go for a swim if you find yourself by the beach or lake on a hot day. The Swimmable Underwear range uses light weight quick dry padding which maintains shape in and out of water. What's more, the built-in underwire is salt and chlorine resistant so that it won't rust or perish.
This 2012/13 collection embraces the 1950's retro fashion era - frills, high waisted shapes and gelato hues. My mind is now open to the advantages of having Swimmable underwear; it will definitely lighten up my bag load and save drying time. As summer comes in at full force, it time to slip on some sunnies and don some of these pieces from the Underwear of Sweden range, knowing I now have the confidence to be carefree and spontaneous.

                             

5 comments :

Veronika C. said...

great photos;)
love the man:D

Keit said...

The underwear is awesome, but those little hamburgers caught my heart :-D

LittleMucli said...

Lovley!
Havea a nice weekend!

xoxo:LittleMucli
littlemucli.blogspot.com

Pretty Little Things said...

Haha wow, what a great idea! It's a shame I live in London though; I don't think I'd ever need it :')

Ira Kharchenko said...

Awesome event! And I love that the models are of confessional size:)

http://theprintedsea.blogspot.de/

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