February 2012: Some very special Australian brands and events I am loving...

Friday, February 10, 2012
Australia's Youth Nation: F'D UP Fashion 
by Dee Tran and Fion San

 All images courtesy of F'D Up fashion (website here, and facebook page here

Meet the pair Dee and Fion. They met studying Fashion Design in college, and both worked at Sydney's label Bracewell after graduating. These days they juggle jobs within the industry - both work by day at Sydney fashion labels - with Saturdays at Paddington's Fringe Markets and evenings working on their store. 

Their online store now being launched, and their clothing being snatched up by Sydney-siders - their goal is to provide fantastic items at an affordable price. Dee and Fion hand-picked the clothes and accessories to make up amazing statement looks. You can see from their beautiful photo-shoots they have styled!

My favourite pieces so far are their Kimono cape and summer pleated dress! (Also pictured above). Visit their online store now!


Steve Madden's Store Launch in Melbourne

All images courtesy of Steve Madden Australia's facebook page

I wished I was in Melbourne right now, because just recently, Steve Madden had just launched their newest shop at Bourke Street Mall, and they had a huge Shoe Party
I was able to browse some photos though, as I sit in my jealous mood all the way in Sydney. Steve Madden invited all the best Aussie bloggers (such as Connie from K is for Kani), showcased their new shoes, had candy and just heaps of glamorous fun.
I was invited but of course I couldn't attend with my busy schedule here. I totally want a candy heel though! It's beautiful.....


Australia's Lust: Beginning Boutique's Indian Summer Campaign!

All images courtesy of Beginning Boutique

I'm lusting after this campaign, I think its beautiful! It's summer, colourful, fun, playful and bold all rolled into one. These lovely girls from Brisbane, Australia has made me want to move up there just for the sunshine!
I've been browsing Beginning Boutique's online store lately, just looking for new pieces to add to my wardrobe. I absolutely wanted their floral Dreamer dress (also pictured in first photo) but I was too slow and they only have size 6 which is too small for me, but I bought some other goodies instead. Can't wait for it to arrive in the snail mail!

Check out their online store here

xx Natalie


CottonCandyINK said...


Lyosha said...

thanks for sharing! very cute

Leslie Quiros said...

I am in love with the last campaign.. what gorgeous looks!!

John B. Marine said...

The sky blue wedge peep-toe pumps look amazing in the first two outfits. Only other outfit I really like is the denim blue and white dress (or top + skirt?).


coco said...

super looks !

Axelle said...

wauw nice post !

KATEFP said...

Steve Madden is fantastic dear! awesome blog *.* kisses, katefp.blogspot.com

Sabrina T. said...

love last pics!

Patchwork à Porter

Cléo de Lucca said...

Great post.
Kisses from Brazil
Cleo de Lucca

Ana Carneiro said...

I'm loving the pictures from Beginning boutique!


Bravoe Runway said...

these are awesome events and new shops opening up in Australia!

Jasmine Virtue said...

those blue wedges in the first picture...in LOVE! Amazing images..so inspiring!

RochellekeCloset said...

I love those shoes gorgeous! thanks for comment my blog ..I will now follow you hope you visit me again and follow back.


Mica said...

Some great aussie brands - thanks for sharing! :)


House of Avandan said...

Some pretty stuff there.


Irene° said...

love the shoes!!
If you want we can follow each others!

Fashion Sinner Facebook Fanspage

Haute Eyes said...

Love all of these pictures!! Amazing! The neon colors are awesome! Would love to hear what you think of my latest post today! Thanks, doll!


Wynne Prasetyo said...

yes i totally love summer colors! all of these pics are inspiring me!


lucia m said...

love the blue shoes!!


Andrea said...

Really nice post :)

Andrea in Fashion

Emma said...

I loove the blue wedges, awesome pics!!! Thx for the comment :)

xo Emma

Liz said...

Your shoes are amazing! And I can't get enough of Steve Madden!

Star above Parvati said...

Those lucky Melbournians:) Love Steve Madden. Great blog and big thanks for your lovely comment on my blog. Hope you drop by again:)

Libby xx


Megha Varshini said...

steve madden's shoes :)
nice to meet a fellow poser :)

Anna said...

Amazing pictures! The shoes are amazing, I love them :-)!

Thanks for the comment dear!


FashionFreak/Mihaela said...

those blue shoes *__*

haii. new post on my blog - paradise♥mfashionfreak

Rick said...

I like Steven Madden. The shoes looked really good!

Follow me on: www.a-phrodite.blogspot.com

For a touch of men's fashion.
x Rick

Tereza {Drastic Plastic} said...

OMG! Those blue wedges are awesome.

Franzi said...

amazing insperation on the first photos!

Biser Sable said...

adorable post!<3<3<3

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